There are many reasons why you should read The Silver Maid by Marley Betts.
Thanks to Sabri Suby and his book, Sell Like Crazy, today, we're going to look at 8 of these reasons (& do a semi- Sell Like Crazy review)
This is something a little bit fun that I created for marketing purposes, after reading Sell Like Crazy by Sabri Suby.
Before I go too far, I must acknowledge that this is my first blog post.
Hello there, lovely reader. Welcome.
After I sent my last newsletter, I had someone reply and ask me if I could give them a peek behind the scenes of my life:
A look into what I do as an indie author (ie. someone who self-publishes my own books), and especially as someone who does this whilst balancing work (part-time aged care worker) and parenting responsibilities (mum of 5).
This is what my blog is going to be about, and this post is my first toe-dip.
So, let's get into it.
One of the things that I feel is so important in keeping me on track, is reading and research. Relevant reading. I read just as much for self-development and knowledge aquisition, as I do for leisure. Recently, Facebook showed me an ad for Sabri Suby's book, Sell Like Crazy. he offered it for free. Just pay shipping. So, I did. And I read it in a week.
The above article/graphic thing (that I created in Canva) is a direct result of reading Sabri's book.
I attempted to incorporate many of his marketing/sales-copy-writing suggestions, such as:
Using a High Content Value Offer (HVCO) = A free book
Use an attention-grabbing headline. Use numbers and emotional trigger words. Create irresistible intrigue = Hence the '8' and 'Why You MUST Read This Book'
Outline the benefits to my customers/what's in it for them? = 'Reading reduces stress and makes you happier and smarter'. You can't really do much better than that! (it's the truth)
Keep it simple, use dot points and make every point address an important issue
Identifying my customer's goals ('you said that you wanted to read more') and obstacles/frustrations (I don't have the time = 'it will take you less than 3 hours to read. you will be able to finish it')
Aim marketing copy at the band of people below those who know what they want (therefore this is not aimed at the people who are self-labelled hippies who specifically like to read contemporary women's fiction books with social and environmental themes {my target audience}. It is aimed at people who would like to read, but either don't read at all, or don't read much, and those who aren't really sure what they like to read).
Create a power guarantee ('it won't let you down'. It's a weak guarantee, but it's there).
Explain why you're offering this HVCO for free, so people aren't suspicious ('I want you to enjoy it and read more'. It doesn't say that in order to get your free book, you need to give me your email address and that gets you on my mailing list. That's the catch. Then I hope that you will read more of the books that I write/have written.
Stand out. Don't try to fit into what everyone else is doing ('no smut and no mythical creatures. Thought-provoking. You can talk about it in public', plus, it's just a totally different marketing type for a book than what you usually see at the moment.
Thanks, Sabri. I enjoyed your book a lot and learned a lot. Now, I just need to catch the attention of that 37% and start raking in the readers! Hah
So, this gives you a little bit of insight into me and how I do things. A toe-dip, remember?
I have a lot more to tell you. There is a lot involved in being an indie author.
My Fitbit tells me that I got up at 4:47am this morning.
I then went for a walk past the cafe where my books are stocked to see how many I have sold/have left, and then I sat down at my computer until my twin 3-year-old boys got up at around 6:20.
But expanding on all of that is for a future blog post. So, subscribe, like, comment, or whatever it is that you do with these things. Let me know if you have any hot blogging tips (oh no, so many requests in one paragraph. An unclear directive. Sabri will disapprove).
Much Love - Marley x
Download The Silver Maid by Marley Betts for free onto your phone or device. Visit https://BookHip.com/VDDJFTH to find out more.
Oh, and find Sabri Suby's free book offer here: Sell Like Crazy Book | #1 Amazon Best Seller by Sabri Suby
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