Attempting to summarise what Marley Betts is all about. Hang on... What the heck am I all about?!
Err... okay, here's where I'm going to summarise what the Marley Betts 'brand' is all about. But WHY?
Who cares about creating a brand and what it is all about, right? Yeah, I thought so too, but after some recent feedback, I have been encouraged to think about my target audience again and what my work is all about. I have been very reluctant to restrict myself to one writing genre, so I most definitely want my brand to be flexible, non-restrictive and encompass all of my random and impulsive creative endeavours.
Cool. Good start.
On the flip side, what I have written in the past is definitely:
Contemporary
Women's Fiction
So, my brand should be modern and feminine - focussed on women.
That part is easy.
Now, I also like to think that my writing has been a little bit
Earth/Nature loving and respecting
Spiritual/philosophical
It cares about the stuff that matters.
What else do I want people to think of when they think about 'Marley Betts' the brand?
I want it to be:
Empowering
Colourful, and
Imperfect
Yes! Now we're getting somewhere.
I want it to be for all the:
Women desiring genuine, deep connection
Messy mums (who adore their kids but still hover either side of the burnout line - Hello Mum Feelz)
Real women (without Insta-perfect lives)
Creative thinkers
The quirky, introverted, book-loving overthinkers
And here's where I go, "Yeah, that sounds great, but how do I use that?"
Answer:
Rebranding, and
Writing with purpose - for those people
So, I'm starting to get a bit of an idea of what I am all about and who I am writing for, and you may notice a little rebranding as we move forward.
Things are going to get a little bit more colourful, fun, creative and imperfect.
How exciting!!
This blog post has pretty much been just me sharing my thinking. It has no agenda, but if you like books, check mine out HERE.
Much love,
Marley x
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